HorseStox
For sellers

Reach the world's
most serious buyers.

Now launching, with twenty Founding Partner places open. Verified buyers only. Private bidding means you never deal with time-wasters. Holdโ„ข extends your listing while buyers arrange inspection. 3.5% fee only on completed sales.

Listing options

Listing is free. Standing out is the paid part.

Every horse can be listed at no cost, and the two tiers that build trust are earned rather than bought. The paid tiers buy visibility and service, not credibility.

Listed
Free
Your horses on the marketplace, with the Trust Score they earn on their own.
โœ“Unlimited listings, free
โœ“Trust Score on every horse
โœ“Private bidding enabled
โœ“Holdโ„ข eligible
โœ“Standard search placement
+ 3.5% success fee on completed sale
Verified Seller
Free
Identity and ownership documents checked by our team. Free โ€” you earn it, you do not buy it.
โœ“Everything in Listed
โœ“Identity and ownership checked by our team
โœ“Verified Seller badge on every listing
โœ“+5 Trust Score on every horse
โœ“Free โ€” earned, not bought
+ 3.5% success fee on completed sale
Most chosen
Trusted Stable
โ‚ฌ99/month
For established yards with a sales record. Priority placement in search and a stable profile page.
โœ“Everything in Verified
โœ“Priority placement in search
โœ“Your own stable profile page
โœ“Basic analytics on your listings
โœ“Multi-horse discount on Field Reports
+ 3.5% success fee on completed sale
Elite Stable
โ‚ฌ249/month
For international dealers. Featured slots on the homepage, priority Field Report scheduling.
โœ“Everything in Trusted
โœ“Featured slots on the homepage
โœ“Priority Field Report scheduling
โœ“Full analytics, including buyer geography
โœ“Price benchmark data
+ 3.5% success fee on completed sale
Premier Partner
โ‚ฌ499/month
Our closest partners. Dedicated account manager, first refusal on buyer enquiries, co-marketing.
โœ“Everything in Elite
โœ“Dedicated account manager
โœ“First refusal on buyer enquiries
โœ“Co-marketing at shows and online
โœ“Field Reports at cost price
+ 3.5% success fee on completed sale
Add-on, any tier

Let us produce the media

A certified inspector visits your yard and produces the photography, trot-up and ridden video, conformation scores and document check โ€” the same Field Report a buyer would order, commissioned by you. Listings that carry one sell faster, because the buyer has already seen what they would otherwise fly out to check.

Simple process

List in 4 steps

1
Horse details
Name, breed, studbook, age, height, discipline, level, sire, dam, passport ID.
2
Media upload
Drag-and-drop photos (min 5, max 30). Video link or direct upload. Photo angle guide included.
3
Pricing & terms
Asking price or POA. Enable Holdโ„ข. Acknowledge 3.5% success fee.
4
Documents
Upload passport scan, vaccination record, X-rays. Each document adds Trust Score points.