HorseStox
For quality breeders

Your horses, seen by
the buyers who matter.

HorseStox is not open to every stable. It is for breeders and independent yards whose horses and papers stand up to a check β€” own breeding, or a yard with its horses registered in a recognised studbook, passports in order, horses that can be seen. Every horse is checked before it is shown, and being here says so.

Buyers bid privately, never below the floor you set. Holdβ„’ keeps a horse exclusive while a buyer arranges the vetting. 3.5% only on a completed sale; nothing to list.

The whole life of a horse

A horse need not be for sale to be here.

Semen and embryos, foals, young horses in work, sport horses, broodmares. Every horse on HorseStox is in one of three states, and the yard chooses β€” per horse, at any time, in one tap. As long as a horse is only in its box, nobody outside the yard knows it exists.

Open

For sale, with a price. Buyers bid privately, never below the floor you set, and can place a Hold while they arrange the vetting.

Showcase

Shown on your yard page with pedigree, photos and video β€” no price, no sale. Buyers can only ask the yard. The horse builds its following while it develops.

Quiet

Not on the website at all. A private record for your own use: passport, documents, a door-plate QR code, ready for the day you decide.

Listing options

Listing is free. Standing out is the paid part.

Every horse can be listed at no cost, and the two tiers that build trust are earned rather than bought. The paid tiers buy visibility and service, not credibility.

Listed
Free
Your horses on the marketplace, with the Trust Score they earn on their own.
βœ“Unlimited listings, free
βœ“Trust Score on every horse
βœ“Private bidding enabled
βœ“Holdβ„’ eligible
βœ“Standard search placement
+ 3.5% success fee on completed sale
Verified Seller
Free
Identity and ownership documents checked by our team. Free β€” you earn it, you do not buy it.
βœ“Everything in Listed
βœ“Identity and ownership checked by our team
βœ“Verified Seller badge on every listing
βœ“+5 Trust Score on every horse
βœ“Free β€” earned, not bought
+ 3.5% success fee on completed sale
Most chosen
Trusted Stable
€99/month
For established yards with a sales record. Priority placement in search and a stable profile page.
βœ“Everything in Verified
βœ“Priority placement in search
βœ“Your own stable profile page
βœ“Basic analytics on your listings
βœ“Multi-horse discount on Field Reports
+ 3.5% success fee on completed sale
Elite Stable
€249/month
For international dealers. Featured slots on the homepage, priority Field Report scheduling.
βœ“Everything in Trusted
βœ“Featured slots on the homepage
βœ“Priority Field Report scheduling
βœ“Full analytics, including buyer geography
βœ“Price benchmark data
+ 3.5% success fee on completed sale
Premier Partner
€499/month
Our closest partners. Dedicated account manager, first refusal on buyer enquiries, co-marketing.
βœ“Everything in Elite
βœ“Dedicated account manager
βœ“First refusal on buyer enquiries
βœ“Co-marketing at shows and online
βœ“Field Reports at cost price
+ 3.5% success fee on completed sale
Add-on, any tier

Let us produce the media

A certified inspector visits your yard and produces the photography, trot-up and ridden video, conformation scores and document check β€” the same Field Report a buyer would order, commissioned by you. Listings that carry one sell faster, because the buyer has already seen what they would otherwise fly out to check.

Simple process

List in 4 steps

1
Horse details
Name, breed, studbook, age, height, discipline, level, sire, dam, passport ID.
2
Media upload
Drag-and-drop photos (min 5, max 30). Video link or direct upload. Photo angle guide included.
3
Pricing & terms
Asking price or POA. Enable Holdβ„’. Acknowledge 3.5% success fee.
4
Documents
Upload passport scan, vaccination record, X-rays. Each document adds Trust Score points.
Or skip the form. Email everything you have β€” photos, the passport, a video link, your price β€” one horse per message, to listings@horsestox.com and we build the page and send it to you to approve.
Already a yard on HorseStox?
Add the horse from your phone in the Stable Manager β€” photos, passport and price in one go.
Already a yard on HorseStox?
Your horses, documents and buyer enquiries are in the Stable Manager β€” a web app for the phone, nothing to install. Sign in with your yard’s email and a 6-digit code.
For the yard itself: Vitae Yard
Our partner app Vitae Yard runs the yard from your phone β€” every horse’s record for life, the day’s tasks and who is on them, breeding season and foaling watch, care reminders, training plans and feed charts, stores and costs, your team with roles. In English, Dutch, German and French. Yards whose first horse is live on HorseStox by 31 December 2026 get the full version free for twelve months.