Every horse can be listed at no cost, and the two tiers that build trust are earned rather than bought. The paid tiers buy visibility and service, not credibility.
A certified inspector visits your yard and produces the photography, trot-up and ridden video, conformation scores and document check โ the same Field Report a buyer would order, commissioned by you. Listings that carry one sell faster, because the buyer has already seen what they would otherwise fly out to check.